Modernista! reinvents the online agency brochure

Modernista redesignI’ve been impressed by agency web sites before, but never have I been truly inspired by one … until now. Modernista! has opened its kimono, as it were, by cobbling together the so-called web 2.0 web sites that could feature their work — flickr, youtube, del.icio.us — and news about them — google.com/news — and including them under a persistent and minimal Modernista! banner.

Why am I inspired?

  • They didn’t make just another agency web site (JAAWS?)
  • They incorporate news from a news source that could easily include unsavory news about M!
  • As an agency, this site demonstrates a command of not only “web design” or “web technology” but more importantly the internet as a medium
  • They found a way to take powerful and proven tools and make them their own, instead of “rolling their own” and missing the mark

Is this web site perfect?

No, I don’t think so. It could be improved … but only in noodgy, executional details.

As an idea, it should constitute a mark in time.

I’m sure this design will provoke advertising executives everywhere to rethink their “strategies” for their own sites: thinking anew about “transparency” and the savings in time and money that “leveraging existing frameworks” can provide. Soon, a brochure that pulls feeds from the 2.0 sites above instead of bringing those entire sites in will emerge, and so on, and so on …

Thanks to mxmaione for the link.

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About bradnoble

PostPost.com founder.
This entry was posted in design. Bookmark the permalink.

2 Responses to Modernista! reinvents the online agency brochure

  1. P-funk says:

    i think people like this one

  2. Pingback: Conserving words, and time « Debatable value

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